Pay-per-click demystified
I’ve had a lot of conversations this week with people who are concerned about their Search Engine Optimisation and Google Rankings (for those at the back, that means how easy it is for your website to be found on search engines like Google).
Good SEO is important, and it takes a bit of time to build it up and a lot of work to get it right. However, there is another way to get found on Google that is INSTANT, and that is through Google’s Pay Per Click (PPC) programme called Adwords.
The benefit of PPC is that you only pay for the ad when someone clicks on it, and you get to set the amount you want to pay per click, and the maximum you want to spend in a day or a month. This gives you complete control.
Studies show that when someone wants to find out information about a topic, they are more likely to look at ‘natural’ search results (the ones you need good SEO to achieve), but that if they want to buy a product or service they will go straight to the PPC ads on the right-hand side of their Google results page.
My point is that Google Adwords are a great tool for people wanting to sell products or services, and especially good for small businesses because you have complete control over your ad spend.
However, here’s a word of warning: Adwords are very easy to set up, and if you don’t keep an eye on your Adwords account, it’s very easy to spend more money than you expect. It’s also very easy to write ads that will get you lots of clicks but won’t get you the right sort of customers.
There are 2 things you can do about this:
1. Learn how to do it yourself. This is totally feasible and there’s lots of great training on Google’s own site, and some really good books you can buy to help you.
2. Get someone who knows what you’re doing to do it for you. This is my preferred route, and this week I have a guest article from someone that really does know what they’re doing when it comes to Google Adwords – Olga Sladeckova of Marketing Resolutions.
I hope you find Olga’s article useful.
increase your sales with google adwords
by Olga Sladeckova
google search engine – adwords outlined in redgoogle ad words
Google AdWords Pay Per Click (PPC) advertising is one of the fastest and most cost effective ways to promote your business.
Here are just a few of the benefits that advertisers can enjoy:
- No minimum or maximum spend
- You are in full control of how much you spend
- You decide on the keywords that will trigger your advert on Google
- You decide on the most appropriate page to send visitors for each keyword
- You can track your sales/conversions/signups etc.
- AdWords gives you account performance data which you can use to optimize your account for ever improving performance
- Brand new advertisers are eligible for an AdWords voucher worth a minimum of £50, so you really have nothing to lose.
All you need to do is open your AdWords account, set up your campaigns and start advertising. This can only take a few moments however if you really want to get the most out of AdWords it is crucial to educate yourself first.
Here are some tips for setting up your first Google AdWords account.
Google AdWords account is very easy to open. Just go to this link www.AdWords.Google.com, follow the instruction and you can have an account open within 3 minutes.
Make sure to get at least £50 Google AdWords voucher from Google if you are a brand new advertiser and keep in mind that vouchers can only be redeemed in the first 2 weeks since you opened your account.
Once you open your account you will need to start thinking about what products or services you want to sell through AdWords. Write them down on a piece of paper and then brain storm other variations to these words.
For further help with keyword variations use the free Google keyword tool on the following link: https://adwords.google.co.uk/select/KeywordToolExternal
The length of your keyword list will depend on the number of products or services that you are selling. Once you are happy with your list, group the keywords by services or products.
These groups will later become your Google AdWords campaigns. Split up your keywords further into subgroups which will later become your Google AdWords ad groups.
You have now created your AdWords account structure:
You will now need to write ads for each ad group. It is a good idea to write 2 ads per ad group and test which one is getting better performance. Make sure to include a strong call-to-action at the end of you ad. A call-to-action can be: ‘Buy Now!’, ‘Order Today’, ‘Signup Now!’, ‘Learn More Now!’, ‘Book Today’ etc.
When writing ads the rule of thumb is to use the keywords in your ad text. This will help in increasing your conversion rates but also help reduce your cost per click.
Olga Sladeckova is a google ad words approved individual. For more information and tips on advertising with AdWords download the FREE Google AdWords Guide
new marketing mentor taster workshop announced
GET YOUR ENTHUSE INJECTION: Set Goals, Make Changes
Back by popular demand!
**New Date Announced**
On: 30th June 2010 (9.00am – 11.ooam)
At: The Kensington Hotel, 109-113 Queen’s Gate, South Kensington, SW7 5LR
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction”
John C. Crobsy
Get a taste of working with me as your marketing mentor CLICK HERE TO BOOK YOUR TICKET NOW – ONLY 12 PLACES AVAILABLE
“Tamsin has helped me to clarify my brand with her honest advice and feedback. Her insight and helpful tips are invaluable, and I am very pleased to be working with her “
Amanda Steadman – Wealth and Success Coach and Founder of www.wealthbabes.com.
Are you interested in learning more about how working with Tamsin as your marketing mentor would help your business, and would like a taster session?
Working with Tamsin as your Marketing Mentor can help you define your marketing goals for your business and support you in achieving them at every step of the way, without the financial commitment of taking on an agency.
CLICK HERE TO BOOK YOUR TICKET NOW – ONLY 12 PLACES AVAILABLE
Tamsin is running a 2 hour marketing mentor class for just £25 in which you’ll meet her and experience her unique way of working with clients, as well as having the opportunity to work with her on the following:
> your own personal goal-making process and what stops you creating achievable goals
> identifying the goals that will take your business where you want it to go
> finding strategies that will be the best fit your business and allow you to move your marketing forward in order to make those goals a reality
A successful marketing strategy starts with having a clear vision of what you want to achieve, and this workshop will help you develop just that. You’ll learn how to bring creativity and focus to your goal setting and come away with a practical strategy for how to work towards these goals.
This workshop will give you a taste of what working with Tamsin can offer you and your business, and set you on the path to marketing success.
CLICK HERE TO BOOK YOUR TICKET NOW – ONLY 12 PLACES AVAILABLE
What other people say about working with Tamsin:
“You have really made such a difference in a short space of time. When you re-did our newsletter we got 2 new clients the same evening it went out”
Geeta Siddhu-Robb, www.noshdetoxdelivery.com
“Tamsin has really helped me to move my business forward in leaps and bounds”
Fiona Worthington, www.divaski.com
“I don’t know how you come up with all these ideas! Your advice and suggestions are brilliant”
Jody Atkins – Innovative Interior Designer www.ivorytree.co.uk
CLICK HERE TO BOOK YOUR TICKET NOW – ONLY 12 PLACES AVAILABLE
Who’s watching you?
I have learnt a lot over the past few years about accountability and the effect that being accountable to another person (or persons) has on my ability to get things done.
Knowing that someone else is watching me is a very powerful motivator, and means that I find it easier to focus and complete my tasks.
This is particularly important for marketing your business, because your main role is in delivering your service or products to your clients, so promoting your business can get pushed to the back of your mind, unless you have someone there to check up on your progress.
This is one of the reasons that I set up my Marketing Mastermind Group. Not only will group members learn how to market their businesses and bring in hoards of the clients they really want, but they will also have a Marketing Buddy to provide accountability and support each month.
this week’s tip: engage someone to watch your back
Knowing that you need to feel accountable to someone else is not enough to make most entrepreneurs take action.
The best way to harness the power of the watcher is to actually get one, and here’s how:
> Look within your circle of business peers for someone that you know well and trust
> They should be in a different business to you, or working with a different market, so that you are not in competition with each other.
> Set up a regular schedule of meetings and/or phone calls to keep track of progress and discuss ideas.
> Actually keep to the schedule. You might want to introduce some forfeits to stop you missing your meetings or calls.
> Have a structure for your discussions to keep you on track.Be open and honest with each other.
> If you’re struggling, say so – your buddy will be able to offer a different perspective, and maybe a solution or two.
> Be appreciative of your buddy. You’re both giving up valuable business time to help each other out, and that should not be taken for granted.
If you can stick to this list, your relationship will prosper!
Alternatively, you can join my Marketing Mastermind Group – you’ll learn how to promote your business to bring you the clients you really want AND you’ll get a built in Mastermind Buddy, and all of the above will be organised for you.
