Where There’s a ‘Woof’ There’s a Way

Well, imagine how excited I was when one of my friends posted on facebook that she’d run into him in Soho Square! She even got to talk to him and posted photos as well.

If you don’t know who he is, Cesar Milan is called in by owners of problem dogs, and he usually has the dog (and the owners) under his spell within a few seconds.

Cesar is amazing at both dog AND human psychology – and this is what you need to get good at if you want to market your business effectively.

What Cesar does is focus on the result that he wants (specific behaviour from the dog), and uses language that the dog understands (e.g mirroring their body language) in order to communicate this request.

If you do the same for your business you’ll have your clients “rolling over” and “begging for more” in no time!

Marketing Tip:  Use Psychology to Drive Results.

First, start with identifying the behavior you want from your potential client. Define exactly what you want them to do (sign up for your list, book a place on a course, purchase a specific product).

Second, think about what mental and emotional states would drive them to take that action.

Third, work out how you can put that person in that state.

Remember: like Cesar you will need to be communicating to this client using their own language. For example what are the ways in which this client communicates? How formal/ informal do you need to be? Do they prefer face to face meetings or email contact? Do they need to hear you speak about your product or would they rather have the information written down?

We all have our preferred ways of taking in information. Take the time to find out what your clients will best respond to.