elevator pitch

enthuse mini-guide: elevator pitch

An elevator pitch is the 60-second (or less!) explanation of your business and what you’re looking for that you would give to your dream contact, if you found yourself next to them in an elevator.

Your elevator pitch is the most concise way to introduce yourself to others at networking events.

Here’s how to put your elevator pitch together:

1. Start with your name

It’s obvious, but many people forget to give their name, so the first line is always “My name is ….”.

2. Say what you do

Next you need to tell people what you do. I like to be simple and direct, e.g. “I am a ….”, or “I run a company that …”.

3. Tell them why it’s important

Explain the benefit of what you do with the words “which means that…”. Focus on the reason why your client would use you, e.g. “you don’t have to worry about…”, or “there is no need for….”.

4. Explain what you’re looking for

People will want to help you out, but you have to tell them how. Say “I’m looking for…”. This could be a connection to a specific company, a description of your ideal client, or a contact that would help you move your business forward.

5. Describe any introductory or promotional offers

If you have any offers available, finish with that. This could be the hook that means they recommend you to your dream contact.

What it sounds like when you put it all together:

This is my one of the elevator pitches that I use at events on a regular basis:

“My name is Tamsin Fox-Davies and I’m a Marketing Mentor, which means that I solve the promotional problems of entrepreneurs by teaching them to do their own marketing. I’m looking for business owners who want to join my elite Marketing Mastermind group for just £49 per month, and I am offering all new sign-ups this month a free website effectiveness audit.”

Want more help with building your networking strategy & skills? I can be your marketing mentor for just £200 per month. Click here for full details.

Prefer working with a group? Become a Marketing Mastermind Group member. Join online now.

Like some FREE help? Sign up for my weekly marketing tips email at the top of this page.