Turn your email signature into a marketing machine
About 80% of people that receive the Free Marketing Tips every week use an email signature but only 5% of those people will use it as a marketing tool. When your signature goes at the bottom of each and every email that you send out, just think of the additional reach that you could get by making it really work for you. In this week’s tip, I’ll show you how. ps: If you’re one of the 20% who don’t have an email signature at... [Read More...]
Speed cameras are fun
My brother (hi Ant!) sent me a link to The Fun Theory today. It’s a Volkswagen project focused on making everyday things more effective by making them more fun. The current video on their homepage is about making speed cameras more fun (yes, really!). This is a great marketing campaign on a number of levels: It’s a cool viral campaign (viral means that people watch it and spread it amongst their friends). It differentiates Volkswagen... [Read More...]
Testing the fun theory
My brother (hi Ant!) sent me a link to The Fun Theory today. It’s a Volkswagen project focused on making everyday things more effective by making them more fun. The current video on their homepage is about making speed cameras more fun (yes, really!). This is a great marketing campaign on a number of levels: It’s a cool viral campaign (viral means that people watch it and spread it amongst their friends). It differentiates Volkswagen from their... [Read More...]
Testing! testing! one-two, one-two…
I am working on 2 new projects at the moment, both of which could take up a lot of time, effort and resources. So, before I launched into them wholesale, it was important to make sure that they were both worth spending my time and energy on. This means testing! The perils of not testing the viability of a product or service before you launch it are more than just risking the waste of time and/or money. You also run the risk of damaging your brand;... [Read More...]
Pay-per-click demystified
I’ve had a lot of conversations this week with people who are concerned about their Search Engine Optimisation and Google Rankings (for those at the back, that means how easy it is for your website to be found on search engines like Google). Good SEO is important, and it takes a bit of time to build it up and a lot of work to get it right. However, there is another way to get found on Google that is INSTANT, and that is through Google’s... [Read More...]
Experiential Marketing and How to Rock it!
As I write this I am sitting on a train which is returning from Dorking to Waterloo. I have got 2 champagne glasses in my bag which bear the Denbies Vineyard logo and my folder is full of brochures and information. I have had the best afternoon. My friend Champagne Jayne organised for both of us to have lunch at Denbies and to join in their sparking wine tasting session. We also had a tour of the winery and the Denbies estates. I am thinking of sending... [Read More...]
What’s your CPD?
Did you know that I used to be a sustainable construction consultant? The construction industry really likes its CPD. CPD stands for Continuing Professional Development, and it means that if you have a job that is regulated, you have to do a certain amount of training each year to keep your regulated status. Of course, this is not limited to the construction industry. Medical professionals are required to do CPD or they could be struck off. Solicitors... [Read More...]
What’s your experience?
I work with real small business (and micro-business) owners who are tackling tough marketing challenges on a day-to-day basis – and winning! The cumulative knowledge and experience of these folks is priceless, and I’m pulling it together into a special report which you will have free access to once it’s complete. However, I don’t want to go just on anecdotal evidence. I want to put together some real stats from genuine entrepreneurs... [Read More...]
